Chiropractic was in the shadows for a long time. Many people, patients and doctors alike, simply thought it was an ineffective method of treatment. Well, now tables have turned. By 2016, the US chiropractic industry was valued at $12.26 billion according to Grand View Research. On average, 35 million patients are treated through chiropractic care every year in the United States. This is huge in every sense of the word.
As time goes by, chiropractic clinics are careful to adopt new technologies and strategies to keep pace with the industry trends. If you think you have seen it all, think again. Here are some of the trends that will take over the chiropractic industry like a storm in 2020.
1. INSIGHT scanning
This new chiropractic technology utilizes a form of neurological scanning technique that has the ability to scan your entire nervous system in a matter of minutes. The system essentially takes a deep look inside your spinal nerve to identify how the nerve connections affect your spine and other parts of the body.
This ground-breaking technology helps a chiropractor to diagnose a condition rightly. In doing so, they can come up with the proper treatment plan for the condition.
2. Additional services
If your range of services as a chiropractor falls in the category of back and neck pains only, consider adding to your service portfolio in 2020. True, neck and back pain will still account for a majority of chiropractor visits, but there are plenty more conditions that warrant chiropractor care.
In addition to treating spinal issues, consider offering solutions for a variety of other spine-unrelated issues including insomnia, Multiple Sclerosis, TMJ, anxiety and stress response, insomnia, migraines, colic, and ADHD. Since most people are rapidly moving away from invasive surgeries and other medical interventions, you’ll have plenty of customers in no time if you offer these services.
3. Focus on younger audiences
For a long time, older people have accounted for the bulk of chiropractic patients. This is fast changing. Younger people, now more than ever, have realized the benefits of chiropractic care for their bodies. If you want more clients on board for your practice, think about targeting this all-forgotten group. Young people are largely found on social media. Many chiropractors are yet to take advantage of social media as an effective alongside other marketing strategies. It is ridiculously cheap compared to other marketing strategies and is effective at targeting young people.
4. Consistent blogging
Having a website and creating social media platforms is good but if you want to really become an authority in your field in 2020, take advantage of blogging. It is a lot of work, yes, but the rewards are certainly worth the effort.
Be sure to post valuable and informative content on your blog that your patients and prospects will find useful. Look around and find out what your patients are complaining about the most. Post about the healthy trends you’ve come across recently. Tell your patients what to do to stay healthy and avoid back pain. Doing this will help you establish yourself as a trusted brand.
5. K-Laser Therapy
The fifth trend that will be huge in the chiropractic industry this year is the use of K-Laser Therapy. This laser technology uses red and infrared light to repair any damaged cell tissue and boost cells in the body. Laser therapy goes hand in hand with regular chiropractic care to treat a wide range of conditions such as tennis elbow, sprains, arthritis, carpal tunnel syndrome, trigger points, shoulder pain, knee pain, injuries, neck and back pain, shoulder pain, and plantar fasciitis.
6. Audience segmentation
Athletes, accident victims, elderly patients all have different needs. To create personalized care for every last one of your patients, consider tailoring your marketing, follow-up messages, and special offers for every segment.
7. Online review sites
Patients of all kinds have resorted to online reviews to identify credible and able medical practitioners. It’s a trend that has been around for some time and which will continue well into 2020. To keep ahead of your competitors, don’t be afraid to ask your patients to leave a review of your services on major sites including Facebook, Healthgrades, Yelp, and Google. Obviously, you can only do this if your services meet the expectations of your patients. Encourage them to positively comment on the experience they had getting treatment at your clinic, how your staff treated them, and an overview of your treatment methods. This way, your prospects can know what to expect when they visit your clinic.
Chiropractic care is getting more personal, thorough, and customer-focused in 2020. If you are a practicing chiropractor with a desire for growth, don’t leave anything to chance this year. Go ahead and take advantage of these trends that will make you the best chiropractor in your area and beyond.