The health care industry has a special set of requirements for a website. As with all websites, a health care website should be professional, flexible, editable and secure. Some of the features include patient login areas, secure symptom tracking for patients, informational videos, pre-surgery and post-surgery care, downloadable patient forms, request appointment forms.
Content Management System for Doctors
Some medical websites for doctors contain a content management system which will allow you to make changes to your own site at any time. Clinic staff can be trained to update the website as necessary.
It doesn’t matter how beautiful or professional your website is if it can’t be found online. An optimized physicians website will be picked up by all the search engines and be seen by visitors when they search a term. Search engine friendly means your website can be easily read and indexed by search engines online. It isn’t likely that you will outrank webmd.com or wikipedia, but you can be on page one for the services you provide in your own city.
Secure hosting is a good idea for all websites, but crucial for medical websites. Especially if the website contains any sort of patient data. HIPPA compliant hosting has many levels of security and will need to be on dedicated servers with redundancy, increasing the cost.
A medical blog is a great idea to get basic information out to your patients. It doesn’t have to be as stiff and formal as your regular website and allowing comments can get some really good conversations started. If your medical practice has a social media presence, the blog will integrate with your social media accounts nicely.
Why Medical Practice Websites are Important
Control your online presence
Whether a friend recommends a physician or a patient is referred to a new specialty physician, the most common thing to do is search for that doctor online. What will they find about your practice? Will it be an online listing with reviews that you can’t control? Or will it be a carefully designed website that you control to tell your whole story, to share successes and to explain to patients your approach to their healthcare. More and more patients and their family members will do online research before going to see a new physician. Be sure that what they find about your practice is professional, accurate, informative and friendly.
Enhance your medical practice’s credibility
Since the internet is so widely used today, it’s expected that you’ll have a presence on the web. What happens if they can’t find a website for your medical practice or dentist office? They’ll either move onto another physician or they’ll find a site that you can’t control with reviews and other information. Who knows what could be on those sites! Plus, you’ll have the chance to tell people what makes you different and why they should use your services instead of another physician in the area.
Your website is the perfect place to explain to potential patients about elective procedures. Yes, some of that information can be found other places, but why make them go find it elsewhere? If they get to your site, give them the information on the procedure, how they might pay for it and why they should choose your medical practice or dental practice to perform it for them. Your website is also a good place to promote products that your patients may need such as supplements, skin care products, or dental care products.
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Elizabeth Barnes is a certified gym rat, interested in all things health and fitness. She is a regular contributor to FIT+NUT=HEALTH.